robynchell:

garrettfleming:

Interesting way to protest excessive photoshopping.

H&M’s latest summer bikini campaign featuring an ultra tanned Isabeli Fontana has been heavily criticized for promoting an unhealthy obsession with tanning. Fontana, who was actually born a white women, is shown tanned right into another race. The truth is, nothing will get you as quite as tan as a liberal amount of Photoshopping. So an unknown street artist in Hamburg decided to remind everyone who sees the H&M posters that this is the case with a carefully tacked on Photoshop tool bar. Cheeky and effective.

Via Brand Flakes for Breakfast

Nice. These ads are everywhere and, in my opinion, ridiculous. I find it difficult to believe that these are relatable to anyone - they reek of all sorts of body image issues, not just tanning. The visual strikes me as a bizarre, awkward contrast to the price point - but maybe that’s the idea? I doubt H&M would really delve that deep though, and I shouldn’t be all that surprised.